The German fashion designer Bernhard Willhelm (born 1972 in Ulm, lives and works in Paris) has created a hand-painted and embroidered t-shirt for the migros museum für gegenwartskunst for 2010. From February 2010 it will be worn by the museum’s attendants. The long term project, which can be seen as a platform for fashion in the exhibition space, will be in its fourth year in 2010.

Willhelm studied at the Akademie der Schönen Künste (Royal Academy of Fine Arts) in Antwerp, and caused a stir as early as 1998 with his degree collection. He runs his studio in Paris together with his partner Jutta Kraus. His collections experiment with attitudes to expectations, traditions and styles. Influences from all over the world surface in his fashion design; he quotes, uses irony, and flies in the face of convention. Wilhelm persistently collaborates with visual artists such as Olaf Breuning, Nico Krebs, Tayo Onorato and Carsten Fock for his collections.

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